Assurance
I recently drove by a billboard for State Farm Insurance advertising their product with the slogan: “State of Insurance” with the word insurance crossed out and the word assurance written above it. The idea is that purchasing insurance from them gives you peace of mind through the relationship you get when you choose them. Insurance is a matter of transaction; it’s something you buy to offset risk of losing money or possessions or in some cases, for legal purposes. Assurance is more relational; it comes from a person, and conveys trust-it is personal. Do you have assurance? That probably depends on the object. I wanted to address assurance of salvation today.
